January 2021 will see the roll out of our promotional campaign to engage with new food donors and volunteers across the Northern Rivers region, to help increase the rescue and redistribution of surplus food to those most in need in our community.
The campaign will target food businesses – supermarkets and farmers as well as manufacturers, processors and retailers through radio, print and digital advertisements, social media, a webpage and even a TV commercial. A video shoot was recently completed involving some local legends in food donation including the Tweed Valley IGA, Suncoast Fresh wholesale fruit and veg in Byron and the Murwillumbah Community Centre Food Hub. So watch out for it in the new year, as this is going to be a great asset for motivating and engaging new donors and volunteers to get involved and help reduce food insecurity across our region into the future.
